The platform is rolling out a new feature that allows them to reduce the quantity of AI-made content appearing in their feeds. This move comes as the service disclosed that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the next few weeks before a full-scale launch. This advancement comes amid a surge in AI content, fueled by new content generation software.
AI Content on Other Platforms
Recent reports that nearly 10% of the most rapidly expanding channels on another major platform primarily display content made by AI. A large amount of this output is considered mass-produced AI material, a label for poor-quality, bulk-generated content that is frequently illogical or bizarre.
Based on user feedback that a lot of users appreciate content made with AI tools, from AI artwork to informative clips, and we want to give people the power to adjust the amount of that, according to their own preferences,” commented a company executive.
AI on the Platform
The service shared that there are currently over a billion videos on its network identified as AI-generated. Collectively, over 100 million videos are uploaded to the app daily, making clips made by AI a minor percentage of its overall inventory.
Customizing Your Feed
Members will be able to limit or boost the volume of AI content they watch by opening the topic control feature in the platform and choosing AI-made media. Other topics that are already be modified under the filter cover current affairs, fashion, aesthetics, and dance.
AI Disclosure Rules
The platform’s policies mandate creators to label “realistic” AI-generated content, and it forbids malicious deepfakes of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
In addition, the service will henceforth apply an AI-generated watermark to content created with its own AI tools, or detected by an cross-platform project for recognizing AI-generated material. This step is intended to help prevent users from attempting to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally introducing a $2 million awareness program for specialists and institutions to develop learning resources about using AI responsibly. This project will assist non-profit groups focused on training programming and robotics.
Platform Protection
TikTok has justified its content review process, amid discussion over proposals to make redundant numerous review team members in the United Kingdom. It is set to reduce 439 jobs in its content moderation department in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that staff-based oversight would still have a role, but AI can shield workers by removing the most graphic content ahead of it has to be seen by staff. The platform announced a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s highly necessary to limit contact with harmful content as rapidly, which is the area in which a lot of the machine support is proving valuable work at speed.”
